Weekly Recap 5/1

4/17 Recap

We had a great day! We tabled outside the Davis Center for two hours and gathered interviews about knowledge of local politics among college students to compile a video for our second deliverable. We will be in touch with Meghan about editing the video and will have it completed by the due date of May 1st. We gave away lots of pizza and stickers and the tabling was a HUGE success!!

Weekly Update 4/10

Plans:

• Meeting with Elisa
• ordering pizza and getting a table 
• Designing the Stickers
• Waiting to hear back from Meghan 
• equipment and sign for the table 

WE ARE ALL PRESENT! 

Weekly Report 4/3

• We are going to table on April 17th 
• Lauren will book it 
• Hannah will reach out to Elisa about our $200 budget 
• stickers and pizza
• Email Megan about getting equipment and sign from CCTV
• Mel will email Megan 
• Order Pizza
• Mel will order and pick it up at the same time she picks up the equipment on Monday 
• 
  

2/27/17 CAT post

1) Date: February 27 
2) Meeting Time: 6:00-7:00.
3) Location: Kalkin
4) CAT Members Present: Mel Lewis, Lauren Murdock, Hannah Kearns

5) CAT Member Roles: Time Keeper (Mel),  Facilitator (Lauren),  Note Keeper (Hannah)
6) a) The most challenging tasks we have accomplished to date have been deciding on our second deliverable. 
   b) This week, we need to finish our asset report. 
   c) The most challenging element this week was determining a clear deliverable and having everyone at CCTV be on the same page about what exactly they want us to do. We are still having a bit of trouble determining what exactly we're doing.
 d) The most rewarding element this week was getting more perspectives about CCTV and getting a little closer to determining a concrete project.
 e)As a CAT we are working really well as a time and splitting work evenly between group members.
 f) Right now, our CAT needs to develop a concrete project idea and make sure CCTV is on the same page.

Excellence Checklist

Excellence Checklist 

1. Good grammar (correct spelling, coherent language

2. Presented visually and in a way that captivates the audience

3. Analyzes all active media channels

4. In depth and thorough

5. Organized and easy to follow

6. Equal participation by all group members

Monday Meeting Minutes 2/13

1) Date: February 13
2) Meeting Time: 5:45-7 p.m.
3) Location: Kalkin
4) CAT Members Present: Mel Lewis, Lauren Murdock, Hannah Kearns

5) CAT Member Roles: Time Keeper (Mel),  Facilitator (Lauren),  Note Keeper (Hannah)
6) a) The most challenging tasks we have accomplished to date have been meeting with members of CCTV and completing 3 out of 4 of our interviews.
   b) This week, we need to finish our interviews (Hannah is interviewing someone on Friday) and schedule a studio tour with Meg.
   c) The most challenging element this week was determining a clear deliverable and having everyone at CCTV be on the same page about what exactly they want us to do. We are still having a bit of trouble determining what exactly we're doing.
 d) The most rewarding element this week was getting more perspectives about CCTV and getting a little closer to determining a concrete project.
 e)As a CAT we are working really well as a time and splitting work evenly between group members.
 f) Right now, our CAT needs to develop a concrete project idea and make sure CCTV is on the same page.

Monday Minutes 2/6

1) Date: February 6
2) Time: 7:30-8:30
3) Location: Kalkin

4) CAT Members Present: Lauren, Mel, Hannah

5) Roles: Hannah-Notes
           Mel-Timekeeper
           Lauren-Facilitator
6) a) We met with Meghan and talked about what she wants our deliverables to be. We also set up a meeting time next week to visit the CCTV studio and meet with their social media contact.
b) Meeting Monday at noon at CCTV, all of us will attend and meet with the social media contact.
c) The most challenging element was the fact that Meghan didn't show up to our original meeting.
d) The most rewarding element was finally being able to coordinate a time to meet and chat with Meghan about our plans.
e) We're really good at organizing ourselves and planning lots of different ideas. We communicate very well as a CAT team.
f) We need to work on figuring out more tangible deliverables.

Interviews!

Meghan O'Rourke: 

1. Could you tell us more about the goal you would like to reach by the end of our partnership?

To identify people we might not be reaching, viewers, media makers, free speech activists and to identify new ways we can reach out, expand the work we do. Much like the UPS store reconfigure itself from a shipping company to an all around business services organization, community media needs to remake itself as we move away from the static TV watching era to mobile and agile media consumption and delivery systems while free speech and activism are needed more than ever.

2. Do you have a social media presence? If not, is this something you're interested in?

We use facebook and twitter on a daily basis and have a pretty good engagement rate. 

https://www.facebook.com/TOWNMEETINGTV/

twitter/ch_17

3. What strategies have you implemented in the past to promote town meeting day? Have they been successful?
We use ads in small local papers, partnerships with local media organizations, social media outreach, advertising and word of mouth on Front Porch Forum, press releases, handouts and some posters. When it is called for we do larger in the field partner events around high profile ballot items or candidates to raise the visibility of the election and our services.

4. Where and how do you see yourselves finding viewers going forward?

This is a question we would love help with. We need to get the word out to even more of our niche audiences, about what is available for viewing, but also the media making services we provide. A niche audience may be the residents of South Burlington concerned with airport expansion, activists interested in hearing what the Burlington Police chief says at Police Commission meetings, residents of Essex Jct who want to hear their candidate options for Village Trustees.

5. What is your current audience like? Could you tell us more about your target audience?
We have a pretty committed audience of municipal officials and highly involved local activists. People come to us especially after a high profile event (Sen. Mosely Braun speaking on MLK day) or after a contentious meeting (South Burlington City Council) to find something they may have missed in the community. We record events in full so people can pick and choose what part they want to view themselves. 

6. Could you be more specific about the video production skills that you're looking for?
If your group is interested in making a video we would give you equipment and training and edit space to do so. You need only a willingness to learn video production skills. A video about election programs would be great, or a more general exploratory video about community access, maybe relating to current political events.

7. Are you interested in implementing creative changes and to what extent?

We would like to hear more about what this means. We have limited staff time and would have to be careful about choosing new strategies, but are eager to learn more.

8. Could you tell us more about your involvement in local events, specifically about town meeting day? We produce election forums featuring candidates from our 7 member municipalities. We invite all candidates who are on the ballot regardless of party affiliation to appear side by side. We produce programs outlining the school and town budgets (a bit cut and dry) and we do a full election night program sharing local election results as they come in alongside interviews with candidates, city officials and journalists.  If it is called for, we may do partner events outside the studio to feature a high profile candidate or ballot item. We partner with community organizations such as the Neighborhood Planning Assemblies in Burlington, or League of Women Voters to cover/record and air election related events they produce in the community.

Interview w/ Barrie Silver - Social Media Guru of CCTV What is your background with CCTV? Always worked in nonprofits (PPNE) Not a big media background Brought in to help expand reach/impact National model (stations across the country) What do you think your current strengths are when it comes to social media? Increase social media “Listen and respond to community” Currently have Twitter and FB Affect social change in their communities What are some ways we can help/what are ideas for deliverables? Poll UVM students on knowledge of local politics Redesign pamphlets/handouts Create consistency across social media platforms Discover niche audience Get UVM students more involved/knowledgeable about CCTV

Elaine Sopchak

essex junction - elaine - head of board - review the budget for channel 17

What is your current audience? 

Elderly, families with young children, people can't come out

What is the current relationship between college students and CCTV? 

Not many young people involved - many college students weren't raised here and don't have roots in local politics. But she probably don't want to connect with college students - not around for long - winter breaks

What is CCTV's current demographic? 

People start interacting in 30s and up with an interest in local politics. 

What do you think CCTV needs to interact more with college students? 

Programming that interest students, more interactive, rebranded logo is a YES! 

Jason Pelletier

Can you explain the difference between CCTV and CH 17 and their target audiences? CHANNEL 17 -civic leaders/activists -can’t attends municipal meetings -research -government organization -gets funding (franchise fees) -trustees Center for Media & Democracy -non profit -legal entiity Common Good VT -non profits CCTV Productions -organizations that host events What groups could you target better? Could serve underrepresented groups better -most social obligation College students? -but things like CCTV exist elsewhere -”anchor” events -education around options re:voting

Questions for CCTV:

1. Could you tell us more about the goal you would like to reach by the end of our partnership?

2. Do you have a social media presence? If not, is this something you're interested in?

3. What strategies have you implemented in the past to promote town meeting day? Have they been successful?

4. Where and how do you see yourselves finding viewers going forward?

5. What is your current audience like? Could you tell us more about your target audience?

6. Could you be more specific about the video production skills that you're looking for?

7. Are you interested in implementing creative changes and to what extent?

8. Could you tell us more about your involvement in local events, specifically about town meeting day?