Meghan O'Rourke:
1. Could you tell us more about the goal you would like to reach by the end of our partnership?
1. Could you tell us more about the goal you would like to reach by the end of our partnership?
To identify people we might not be reaching, viewers, media makers, free speech activists and to identify new ways we can reach out, expand the work we do. Much like the UPS store reconfigure itself from a shipping company to an all around business services organization, community media needs to remake itself as we move away from the static TV watching era to mobile and agile media consumption and delivery systems while free speech and activism are needed more than ever.
2. Do you have a social media presence? If not, is this something you're interested in?
2. Do you have a social media presence? If not, is this something you're interested in?
We use facebook and twitter on a daily basis and have a pretty good engagement rate.
twitter/ch_17
3. What strategies have you implemented in the past to promote town meeting day? Have they been successful?
We use ads in small local papers, partnerships with local media organizations, social media outreach, advertising and word of mouth on Front Porch Forum, press releases, handouts and some posters. When it is called for we do larger in the field partner events around high profile ballot items or candidates to raise the visibility of the election and our services.
4. Where and how do you see yourselves finding viewers going forward?
3. What strategies have you implemented in the past to promote town meeting day? Have they been successful?
We use ads in small local papers, partnerships with local media organizations, social media outreach, advertising and word of mouth on Front Porch Forum, press releases, handouts and some posters. When it is called for we do larger in the field partner events around high profile ballot items or candidates to raise the visibility of the election and our services.
4. Where and how do you see yourselves finding viewers going forward?
This is a question we would love help with. We need to get the word out to even more of our niche audiences, about what is available for viewing, but also the media making services we provide. A niche audience may be the residents of South Burlington concerned with airport expansion, activists interested in hearing what the Burlington Police chief says at Police Commission meetings, residents of Essex Jct who want to hear their candidate options for Village Trustees.
5. What is your current audience like? Could you tell us more about your target audience?
We have a pretty committed audience of municipal officials and highly involved local activists. People come to us especially after a high profile event (Sen. Mosely Braun speaking on MLK day) or after a contentious meeting (South Burlington City Council) to find something they may have missed in the community. We record events in full so people can pick and choose what part they want to view themselves.
5. What is your current audience like? Could you tell us more about your target audience?
We have a pretty committed audience of municipal officials and highly involved local activists. People come to us especially after a high profile event (Sen. Mosely Braun speaking on MLK day) or after a contentious meeting (South Burlington City Council) to find something they may have missed in the community. We record events in full so people can pick and choose what part they want to view themselves.
6. Could you be more specific about the video production skills that you're looking for?
If your group is interested in making a video we would give you equipment and training and edit space to do so. You need only a willingness to learn video production skills. A video about election programs would be great, or a more general exploratory video about community access, maybe relating to current political events.
7. Are you interested in implementing creative changes and to what extent?
We would like to hear more about what this means. We have limited staff time and would have to be careful about choosing new strategies, but are eager to learn more.
8. Could you tell us more about your involvement in local events, specifically about town meeting day? We produce election forums featuring candidates from our 7 member municipalities. We invite all candidates who are on the ballot regardless of party affiliation to appear side by side. We produce programs outlining the school and town budgets (a bit cut and dry) and we do a full election night program sharing local election results as they come in alongside interviews with candidates, city officials and journalists. If it is called for, we may do partner events outside the studio to feature a high profile candidate or ballot item. We partner with community organizations such as the Neighborhood Planning Assemblies in Burlington, or League of Women Voters to cover/record and air election related events they produce in the community.
8. Could you tell us more about your involvement in local events, specifically about town meeting day? We produce election forums featuring candidates from our 7 member municipalities. We invite all candidates who are on the ballot regardless of party affiliation to appear side by side. We produce programs outlining the school and town budgets (a bit cut and dry) and we do a full election night program sharing local election results as they come in alongside interviews with candidates, city officials and journalists. If it is called for, we may do partner events outside the studio to feature a high profile candidate or ballot item. We partner with community organizations such as the Neighborhood Planning Assemblies in Burlington, or League of Women Voters to cover/record and air election related events they produce in the community.
Interview w/ Barrie Silver - Social Media Guru of CCTV What is your background with CCTV? Always worked in nonprofits (PPNE) Not a big media background Brought in to help expand reach/impact National model (stations across the country) What do you think your current strengths are when it comes to social media? Increase social media “Listen and respond to community” Currently have Twitter and FB Affect social change in their communities What are some ways we can help/what are ideas for deliverables? Poll UVM students on knowledge of local politics Redesign pamphlets/handouts Create consistency across social media platforms Discover niche audience Get UVM students more involved/knowledgeable about CCTV
Elaine Sopchak
essex junction - elaine - head of board - review the budget for channel 17
What is your current audience?
Elderly, families with young children, people can't come out
What is the current relationship between college students and CCTV?
Not many young people involved - many college students weren't raised here and don't have roots in local politics. But she probably don't want to connect with college students - not around for long - winter breaks
What is CCTV's current demographic?
People start interacting in 30s and up with an interest in local politics.
What do you think CCTV needs to interact more with college students?
Programming that interest students, more interactive, rebranded logo is a YES!
Jason Pelletier
Can you explain the difference between CCTV and CH 17 and their target audiences? CHANNEL 17 -civic leaders/activists -can’t attends municipal meetings -research -government organization -gets funding (franchise fees) -trustees Center for Media & Democracy -non profit -legal entiity Common Good VT -non profits CCTV Productions -organizations that host events What groups could you target better? Could serve underrepresented groups better -most social obligation College students? -but things like CCTV exist elsewhere -”anchor” events -education around options re:voting
